I really like their dark green hairy leaves. They are very unusual. These plants don't need staking at all. I probably should cut some and make an arrangement, but I just love seeing them in the yard.
I have some other rudbeckias around the yard too, but they don't put on such a show of color as those above.
I have no idea what this one's name is, but would venture to guess the word 'pinwheel' is included somewhere.